It was kind of both. [ Akira has, in his head, a chart of things that his friends all like, cross referenced and listed like an excel sheet, and he remembers all the things that Akechi likes and he makes an effort to utilize this knowledge for the dastardly, insidious task of making Akechi happy. ]

She'll make you watch all of it and then talk to her about her crazy theories. I got lost when she started talking about astral projection last time.